Nepal:  Using gamification to change attitudes to gender-based violence
Project

Nepal: Using gamification to change attitudes to gender-based violence

The challenge  Gender-based violence is prevalent in Nepal. In 2012, 48% of women reported experiencing domestic violence, according to government figures. The solution Our team worked with UN specialists to design a groundbreaking campaign, which used gamification to challenge deeply-rooted gender stereotypes. A series of animated videos were created, each focusing on a particular form of...